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Slumdog Millionaire UK trailer

The Trailer is a Uk theatrical trailer. There is a different sort of narrative which is trying to be conveyed to an audience which in itself can be identified as one of the unique selling points. The narrative has an emotive feel and brings in a theme of the lost and found something that society as a whole could probably empathise with loosing somebody and maybe finding them again or the longing to find them again. The genre for the film is a hybrid it has a mixture of comedy romance adventure and again this theme of lost and found.The location along with the genre is also a selling point the fact that it is different, exotic and intruiging creates a sense of mystery. Danny Boyle is also used as a selling point as in the U.K he is a well known producer for popular english films such as the full monty this point is addressed in the trailer which Pathe used to catch a different target audience maybe an older audience who the full monty was a movie of their time.

Slumdog millionaire came within a whisker of never actually making it to the cinemas. This was due to the economic downturn which forced the distributors out of buisness. The film risked being closed down and was meant to go straight to dvd release. It was during a crisis in spring 2008 that Warner Bros decided to hedge its relatively small bet (around $5 million) on Slumdog by handing over 50 per cent of the US distribution rights to Fox Searchlight which also has its own synergies with part of News Corporation, parent company ofThe Times.

At the same time, Warner Bros decided to shut down its Warner Independent Pictures division, which had co-produced Slumdog along with Pathé, Celador Films, and Film4, to focus on more mass-appeal movies such as The Dark Knight. Of all the movies on Warner Independent Pictures’ 2008 slate, it is thought that Slumdog was the only one that had its distribution rights sold to a third party.

When first shown to warner bros back in London it was said to be like showing it to a "brick wall" explains Peter Carlton, senior commissioning executive at film 4. However they were told afterwards they were thinking of sticking it out on DVD.

But Mr Carlton said that Slumdog’s eventual distribution deal with Fox Searchlight remained heavily biased in favour of the studio. He accused big American studios like Fox and Warner Bros of “damaging British film” by imposing distribution deals that gave little or nothing back to independent film financiers.

“They make sure they’re the first in line for the profits. And the second and third in line as well. It’s damaging to the whole British film industry.”

Slumdog however when released had a fair share of crtiscism with Indians arguing that the film was just another syereotypical deception of their country. An article from the LA times brands the film to show the Indian culture as "corruption and impoverished-if-resilient natives." 

Slumdog Millionaire: Film Poster

The poster is a teaser poster which doesn't have much detail, there is a basic title with a basic review. The poster in itself does not actually highlight any importance towards the movie as a whole. However the question asked in the poster links to maybe what the film is going to be about. The main aspect of the poster is the title.

The bold colours used for the title could be represented as colours of the sun, used  to give title flamboyancy, it is written in a broken down sort of way. This may represent a theme of breakdown that may later become apparent in the film. The question asked on the poster is used on a lavender background which is not the normal colour we would associate with love normally that would be red however the lavender colour used brings a sense of subtly and the fact that the question asked is not normal.

The colours used for the poster are very flamboyant and shows the distress and eratic mindset the characters of the film may encounter during the movie. I noticed that the colours used for the poster are the colours of the rainbow which can represent the different moods and feelings felt by the characters at different times of the film.

The USP in the poster are the stark colours used which draws immediate attention. Straight away it creates a mixture of feelings and emotions. The question asked is rhetorical which immediately makes us think and begin to empathise with the characters we wonder "what does it take to find a lost love?"

The words used in the title are juxtoposed. This creates a sense of confusion and mystery as to what the film is about. We are intruiged now, we want to know. 

  

Case study on Film 4

My name is Natasha and for my case study i have chosen to focus on film 4 as my specific institutuion.

Film 4 is a free digital television channel in the United Kingdom and Rebuplic of Ireland. Owed and operated by channel 4, Film 4 screens films and was first launched on the 1st of November 1998. Film 4 did not originally focus on broadcasting blockbusters but nowadays broadcasts mainly mainstream Holywood products such as "Aliens vs Predator".

Film4 was originally known as FilmFour and became Channel 4's second channel.

Later, additional channels were added, FilmFour World and FilmFour Extreme  FilmFour World and Extreme however were both axed in 2003 and replaced by FilmFour Weekly, which screened four films across the week at the same time each day.

The subscription service ended on 19 July 2006 and the channel re-launched (under the slightly modified name of Film4) as a free-to-air service a few days later on 23 July. When the channel became free, it also returned to digital terrestrial as part of the Freeview brand, and became completely free-to-air on satellite television. Due to the change, the channel's availability increased from 300,000 (subscribers) to 18 million households. It also changed its broadcasting hours to 1.00pm-8.45am, and commercial breaks were included during films for the first time. The first film broadcast under the new format was the British non-subscription television premiere of Lost in Translation. It remains the only free film channel available on digital terrestria ltelevision.

Film 4's recent film success Slumdog Millionaire directed by Danny Boyle costing $15 million (£8.7 million) to make, has already gone on to take $160 million (£117 million) at the box office worldwide and could double this sum with a win of eight Oscars, including Best Picture. It is likely to go on earning millions of dollars a year for decades to come, thanks to DVD sales, TV licensing and technical convergance from internet streaming.

Slumdog is a story of an eighteen year old orphan named Jamal Malik who with the whole nation watching, is just one question away from winning a staggering 20 million rupees on the Indian version of Who Wants To Be A Millionaire. But when the show breaks for the night, police arrest him on suspicion of cheating; how could a street kid know so much? Desperate to prove his innocence, Jamal tells the story of his life in the slum where he and his brother grew up and their adventures together on the road. Each chapter of his story reveals the key to the answer to one of the game show's questions.